The vision of the company is to be worlid-known supplier of technological solutions and equipment for bakeries. To have the largest market share in Bulgaria. To be a recognizable supplier of quality solutions for bakeries also in other Europen countries (
"BULPEN"LTD.
THE VISION
To be worlid-known supplier of technological solutions and equipment for bakeries.
To have the largest market share in Bulgaria.
To be a recognizable supplier of quality solutions for bakeries also in other Europen countries (former Yugoslavia,Eastem Europe and EU members).
To win recognition on the field of process equipment,special equipment for pharmaceutical,powder coatings and GRP pipe production industry and to be a recognizable supplier of mixers and kneading machines for particular substances (rubber,paste,explosive material,etc.).
To create a successful,stimulating and friendly working environment for employees.
"BULPEN"LTD.
STRATEGIC GOALS AND FUTURE PLANS
To increase the sales,where the sales of process equipment must grow faster than the sales of bakery equipment.
To reach a 90% market share in Bulgaria, as well as to boast its sales in the markets of the EU and Eastem Europe.
To keep pace with the most important competitors to assure fundamental R&D.
To reach a profitability of 4% or more.
Ti invest at least 5% of the annual sales.
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