ADVERTISING HOUSE V

ADVERTISING HOUSE V Media Agency Briefly about us: - Established in 1993 - With the biggest market share in the field of press advertising - Unites a team of journalists and specialists - Media coverage of traditional and prestige public events - 33 advertising representatives in the country Activities: - Consultations in all spheres of the media communications - Media shops throughout Bulgaria - Selection of the most appropriate media - Offering the best conditions for purchasing media time and space - Reaching optimal advertising volumes in leading Bulgarian media. - Mass media lobbying - Internet advertising - Efficient media planning - Evaluation of the advertising campaigns - Campaign control - Monitoring of electronic and press media V COMMUNICATION Public Relation Agency Briefly about us: We are a leading PR agency in Bulgaria with more than 300successful campaigns We started in 1997 14 specialists are on the payroll - 5 consultants with academic rank - We have 28 representatives in the country - We are recognized for our professional experience - We possess strong motivation and potential Activities: - Consultations - Full communication programs - Mass media lobbying - Logistics - Full national and regional press media coverage - Press conferences, press-cocktails, exhibitions, business meetings, seminaries, etc. V INFO Monitoring: - 75 central daily, weekly and monthly press issues - 29 regional issues - 9 electronic media - Internet media by choice of the client Selection of the information by topic: - We survey our client’s and his competitors’ activities - We monitor the changes in the law regulations - When necessary we signal about critic situations - Press-book elaboration - Every day - Every week - Every month - On paper or by electronic mail by choice of the client - Language: Bulgarian, English, Russian and other Press clipping: - Advertisement press-book - Radio-television monitoring Membership - Founder and chief coordinator of the Bulgarian RegionalMedia Association /BRMA/ - Member of the Association of International Advertising Agencies /IAA/ - Member of the Bulgarian Public Relations Society / BPRS/ - Candidate-member of the International Association of the Agencies for media monitoring - Associate Member of the TRADE Network Clients We cooperate with twenty-three leading Bulgarian and international advertising and media agencies. The representatives of our agencies all over the country have in their portfolios more than two hundred clients. CityMarket city paper - Publishing activities - “CityMarket “ – is aweekly issue targeting consumers, traders, producers and importers of various kinds of goods and services. The content of the paper gives answers to the ordinary problems in our lives: what happens in the city we live in, where we should go shopping /novelties, market trends, promotions/, how we should distinguish the good from the bad products, how we can need in order to look good and be healthy, where and at what price we can have fun. - Every Friday “CityMarket” is with its readers at the big chains of stores /more than 82 biggest commercial objects, covering the territory of the capital/, including the traditional expositions. The paper is also distributed by courier at the big companies, representative offices, banks, governmental and nongovernmental organizations. - Basic parameters of the paper: 16 full-coloured pages of text and photos, A3 format, issued every Friday in a monthly circulation of 120 000 copies. - The efficiency of the PR and advertising in “CityMarket” is guaranteed by the direct access of producers and traders to affluent clients. The products and services presented through PR techniques are extremely well received. - “CityMarket”‘s philosophyis to partner the companies on the market by showing their activities and development. The daily response from readers and advertisers inspire confidence in us in the usefulness of this new type of issue. Bulgarian Regional Media Association Establishment: The Bulgarian Regional Media Association (BRMA) was established on 15th of March 2002 in Sofia, Bulgaria. Organization structure: Managing bodies of BRMA are the General Meeting and the Executive Committee with Mr. Galentin Vlahov as Chairman and Mrs. Vesela Vatzeva as Executive Director. BRMA’s members are 33 of the leading printed media in the country. Our mission: BRMA aims to unite the most prestigious regional newspapers in Bulgaria, i.e. the best-circulated newspapers in different regions of Bulgaria (with a total of over 110 000 copies per day). These are issues of long standing positions on the media market and with big contribution to the formation of the public opinion in the country. The establishment of BRMA was a logical and natural result of the need of a new and strong media structure. It is the intermediary between the regional press and the institutions, including organizations in Europe and throughout the world. The association protects the interests of its members, and the interests of their audience. One of its main goals is to create market and public mechanisms for making the regional press an equal participant on the media market and guarantee the freedom of speech in Bulgaria. Some of BRMA’s main objectives are to: - Encourage the activities and the development of the regional media throughout the country and present them to the governmental institutions. - Organize an information exchange system among the members of the association in connection with the public and political life of the country. - Provide an information, technical, technological and know-how exchange system with other media associations in the country and abroad. - Provide opportunities for and organize qualified training of journalists, of managers of advertising and distribution departments, and of heads of media. Our background: BRMA has won the following projects: 1. “Balkans without Borders” cross-border project, December 2002 - July 2003, funded by the Open Society Foundation, together with Turkey’s Southeast European Journalists Association. The aim of the project is to create a journalist network, which should help resolving real and potential conflicts between Bulgaria and Turkey in accord with the new status of the two countries provoked by the European integration process. 2. “Bulgarian Business: Development by Cooperation”, February 2003 - June 2003 funded by the Delegation of the European Commission to Bulgaria. The purpose of the project is to develop a communication strategy for promotion and growth of the private initiative as a decisive condition for the pre-accession process efficiency. 3. “Regional Media Journalists Seminars”, Project Duration– March 2004 – August 2004 - EC Delegation to Bulgaria. Beneficiary – subcontractor - Bulgarian Media Regional Association /BRMA/. The main goals of the project is further development of journalist knowledge and interpretation towards: European union values and enlargement process; help the admission to the EU pre-accession programs resources; Support the adherence to the EU norms and standards of production; Support the stabilization of the Bulgarian private business and its adaptation to the European market. Our Purposes: The members of the Bulgarian Regional Association are committed to ensure that the community of regional media in Bulgaria will go on having access to the most comprehensive contact data and information on the Balkans related to this kind of organizations. Membership: Bulgarian Media Coalition -active member -2004 Union for private economic enterprise – branch representative and partner - 2003